![]() Whether that be film directors, photographers or stylists, there needs to be trust. By the time I went to work with the Creative Director Christopher Simmonds, I had realised every skill I had picked up over time had added up to what I consider necessary to truly label yourself an Art Director: the ability to be versatile but also the instinct to step back and notice when you can let masters of their individual disciplines lead. When I look back at that naivety I can only but smile. GB: There was no pivotal moment when I realised I wanted to be an Art Director, it was more a merging of various past experiences in different roles that it became clear that is what the industry calls and what I was already was doing: Art Direction. BT: Do you remember the moment when you decided to become an Art Director? Tell us also what aspects you like about the job and what aspects you consider difficult. Skill and be the first to hop onto any updates or changes in software trends, or you will fallīehind. You need to be a master of every technical Grateful for my time at Central Saint Martins. Software we utilise in order to construct, develop and finalise our ideas which is why I’m so Of course training helps with the practical side of the job in regards to all the various ![]() ![]() I think that if you are a culturally aware Art Director – from arts through to politics and ethnics – you will have the ability to review everything you do in such minute detail that you’ll be able to make a real difference. It is important to be aware of the details within design and fashion image as an aesthetic. Important to be culturally aware - from the arts through to politics and cultural diversity - as When it comes to what knowledge is necessary for the job, it’s my belief that it’s as I like to say that the mix of work that led me here gave me the different angle that I understand luxury fashion from: one that truly understands the value of its aspirational magnetism. ![]() Not only did that work give me a multi-tiered ability to communicate on various levels and connect with all types of people, but it has also filtered into some of my personal work and perhaps more importantly has made me the grounded individual that I believe I am. In regard my years as a fork-lift driver, bike mechanic and club-night organiser during studies as an 18-22 year old as highly as my time on-set at a shoots and designing layouts for print and digital. I had a wide range of experience before you would’ve considered me on the path towardsīecoming an Art Director, but from each I still learned a ton. GB: I believe that there is no clear path to be an Art Director - in fact it’s better if there isn’t. BT: What kind of education, knowledge and training does it take to land an Art Director job in the fashion industry? They have the power to sway a brands image from one, They play an important role in developing a brands vision, from aesthetic to tone of voiceįor both digital and print roll-outs. GB: An Art Director has the privileged position of living out their imaginations. BT: Can you describe in a few words what a job as a Fashion Art Director entails? Read on to discover more about the profession and whether an Art Director career is for you. Over the past ten years, Gary has had in-house and agency Art Director jobs supporting luxury fashion, lifestyle and beauty clients to tell their story in a way that connects and resonates with the world. Today we talk to professional Fashion Art Director, Gary Bradnick, about the importance of storytelling to express a brand’s values and vision in order to attract and engage customers.
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